Level: Basics
Hashtags are important if you want to reach a wider audience, but they shouldn’t be stressful.
Hashtag basics
- You can use 30 hashtags per post, but Instagram recommends 3-5
- You can put them in the description or the comments
- Mix broad hashtags with niche ones
- Don’t use generic hashtags
- Use sentence case so visually impaired users can understand them – i.e. #WriterWednesday not #writerwednesday
- Starting a hashtag for your book and using it in all posts can be a great way to build content – encourage people to use the tag
- Don’t forget to tag people too – i.e. #BookRelease #DebutAuthor2024 @OrionBooks
Hashtag generators
There are some free and paid Hashtag generators out there:
These can help you quickly find relevant tags and pick a mixture of widely used and more niche options.
Examples of writing hashtags
- #AmWriting
- #WritersLife
- #WriterWednesday
- #FridayReads
- #Writing
- #WritingCommunity
- #DebutAuthor
- #AuthorsOfIg
- #AuthorsOfInstagram
- #ThrillerAuthor
Examples of Bookstagram hashtags
- #BookLover
- #Bookstagram
- #BookCommunity
- #BookBlogger
- #ReadersOfIg
- #BooksOfIg
- #ReadMoreBooks
- #AlwaysReading
- #BookPile
- #BookPassion
- #ReadReadRead
Reviews
- #BookReview
- #BookReviewers
- #BookReviewBlog
- #BookReview
Other great resources
Here a few articles from Bookstagrammers and others that I’d recommend!
Hannah Brennan 
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